How roots was funded

Roots Allotments was started and funded by family and friends to begin with followed by three Venture Capitalist Funds; JamJar, Active Partners & RedBus ventures. Venture Capitalists have been vilified by the media, they simply mean: *a private equity investor that provides capital to companies with high growth potential in exchange for an equity stake often supporting small companies that wish to expand but don’t have access to the equities market.

In order to make Roots happen we had to take investment in order to get people growing! A lot goes in to, finding and renting land, resources to make sites, staff - it adds up very quickly 💰💰💰 We ensure that we do our due diligence on those that invest in our company.

Profit for good

We are a business for good 🌞 Our whole team are as passionate as those who founded Roots about supporting people and finding them spaces to grow their own. We sit alongside many other businesses who believe in a shared goal of creating services and products that can be a profiting business alongside supporting the planet and everything, and everyone that lives on it. We’re excited that as we grow we will be able to partner up and help more communities, schools and charities around us to also enjoy the joy and importance of growing their own!

Myth

busting

We are a business for good 🌞 Our whole team are as passionate as those who founded Roots about supporting people and finding them spaces to grow their own. We sit alongside many other businesses who believe in a shared goal of creating services and products that can be a profiting business alongside supporting the planet and everything, and everyone that lives on it. We’re excited that as we grow we will be able to partner up and help more communities, schools and charities around us to also enjoy the joy and importance of growing their own!

We have never claimed to save the world, but we aim to enhance and improve every Roots site we operate. Currently, any sites that we rent or purchase are always agricultural land! This means that we don’t then have to change the usage of land so do not need planning permission to get started on building the site and getting people growing 🌱

Wildflower meadows, fruit trees and insect houses are a huge part of our site plans when put pen to paper. Without these elements our sites wouldn’t operate as a symbiotic ecosystem of mycelium networks, pollinators and other wildlife that enjoy the plants we grow just as much as we do.

The last one we had to put in for a laugh, none of the Founders are from nor live there anymore! They’ve all done their stints there but live in or around Bath so they can nurture and create a team that feels listened to and supported so the team can do the same with the sites and our members. For more myth busting check out our blog post -

the environment

To us we see the lost connections with the land, and how society for the most part has totally lost its way in connecting with nature. It’s seen as and us and it. In reality, we are a crucial part of the environment and Mother Earth, it’s critical that we live in harmony with our landscapes, the wildlife, our soil and the seasons.

By growing and eating as locally and seasonally as possible, literally growing in our own hands, we stop the constant need for importing goods and not knowing how or what they were grown with. Often we forget that whatever goes into our soil or onto our plants to enhance them then goes into our body.

This is why we practice no dig, to not disrupt the soil food web and destroy the mycelium network underground that is structured in a specific way to resist wind erosion, inhibit the growth of weeds and increase carbon sequestration in the soil!

Founders and team

Will

CMO, London
Will
A Leeds lad who grew up mostly in East Devon with his family, his background is in Branding and Advertisement. All his experience in this sector set him up to be an incredibly talented communicator as well as have a deep understanding and love for brand! Over lockdown he put his time into his very own no dig patch at his Grandma’s house, his passion grew after attending a Charles Dowding day course which inspired the beginning of Roots.

ED

CMO, London
Will
A Leeds lad who grew up mostly in East Devon with his family, his background is in Branding and Advertisement. All his experience in this sector set him up to be an incredibly talented communicator as well as have a deep understanding and love for brand! Over lockdown he put his time into his very own no dig patch at his Grandma’s house, his passion grew after attending a Charles Dowding day course which inspired the beginning of Roots.

Bala

CMO, London
Will
A Leeds lad who grew up mostly in East Devon with his family, his background is in Branding and Advertisement. All his experience in this sector set him up to be an incredibly talented communicator as well as have a deep understanding and love for brand! Over lockdown he put his time into his very own no dig patch at his Grandma’s house, his passion grew after attending a Charles Dowding day course which inspired the beginning of Roots.

christian

CMO, London
Will
A Leeds lad who grew up mostly in East Devon with his family, his background is in Branding and Advertisement. All his experience in this sector set him up to be an incredibly talented communicator as well as have a deep understanding and love for brand! Over lockdown he put his time into his very own no dig patch at his Grandma’s house, his passion grew after attending a Charles Dowding day course which inspired the beginning of Roots.

fleur

CMO, London
Will
A Leeds lad who grew up mostly in East Devon with his family, his background is in Branding and Advertisement. All his experience in this sector set him up to be an incredibly talented communicator as well as have a deep understanding and love for brand! Over lockdown he put his time into his very own no dig patch at his Grandma’s house, his passion grew after attending a Charles Dowding day course which inspired the beginning of Roots.

luke

CMO, London
Will
A Leeds lad who grew up mostly in East Devon with his family, his background is in Branding and Advertisement. All his experience in this sector set him up to be an incredibly talented communicator as well as have a deep understanding and love for brand! Over lockdown he put his time into his very own no dig patch at his Grandma’s house, his passion grew after attending a Charles Dowding day course which inspired the beginning of Roots.

david

CMO, London
Will
A Leeds lad who grew up mostly in East Devon with his family, his background is in Branding and Advertisement. All his experience in this sector set him up to be an incredibly talented communicator as well as have a deep understanding and love for brand! Over lockdown he put his time into his very own no dig patch at his Grandma’s house, his passion grew after attending a Charles Dowding day course which inspired the beginning of Roots.

gus

CMO, London
Will
A Leeds lad who grew up mostly in East Devon with his family, his background is in Branding and Advertisement. All his experience in this sector set him up to be an incredibly talented communicator as well as have a deep understanding and love for brand! Over lockdown he put his time into his very own no dig patch at his Grandma’s house, his passion grew after attending a Charles Dowding day course which inspired the beginning of Roots.

What we’re proud of

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